"CRM" is a broad word. In most industries it means a database of people with notes, tasks and a few pipeline columns you define yourself. For a mortgage broker that definition falls apart quickly, because the thing you actually manage isn't a contact — it's a file. The file has documents, a lender, conditions, qualification math, a closing date, compliance obligations, and a maturity date years in the future.
A mortgage CRM is software built around that file. Its pipeline mirrors the mortgage process rather than a generic sales funnel. It handles documents as part of the work instead of as attachments. It knows how affordability is calculated in Canada. It keeps the records you're required to keep. And it treats a funded deal as the beginning of a relationship measured in renewal cycles, not as a closed row.
The rest of this page walks through what that means in practice — the requirements a broker should hold any system to, and what BrokerDam includes for each.
The requirements, one by one
A pipeline shaped like a mortgage deal
Not "lead / qualified / won", but the stages a file actually moves through from application to funding — with automated reminders, conditions tracking, and a task hub so nothing sits waiting on someone who forgot.
Document collection and analysis
Applications arrive as a pile of paystubs, NOAs, T4s, bank statements and credit reports. BrokerDam's AI Underwriter reads the package, extracts the figures, and returns a readiness score with a list of what to verify before you submit.
Qualification math, done the Canadian way
GDS and TDS calculated against the B-20 stress test, so the qualifying payment — not just the contract rate — drives the answer. Calculators for affordability, prepayment and provincial land transfer tax produce client-ready PDFs.
E-sign with a real audit trail
Signing packages built on the deal itself, with a certificate of completion recording who prepared it, the document reference, authentication, IP addresses, timestamps and a SHA-256 hash — not a separate subscription billed per envelope.
Portals for clients and realtors
A place for clients to upload documents and see where things stand, and a referral-partner view for realtors — so status updates stop being a phone call you make five times a week.
Communication that respects CASL
Two-way SMS from a dedicated business number plus email and SMS campaigns, with STOP/unsubscribe processing and suppression enforced before every send.
A funded book that keeps working
Maturity dates tracked with staged renewal reminders, and refinance analysis across the portfolio — prepayment penalty estimates (three months' interest vs IRD) with net-benefit math to find who's worth a call.
A connection to your LOS
The CRM shouldn't mean double entry. BrokerDam syncs deals, borrowers and co-borrowers from Velocity on demand, and older history comes across through file import.
Canadian data residency
Customer data is stored in Canada (ca-central-1) — which matters when the file contains a client's income, credit and banking records.
Read in isolation any one of these looks like a feature. Together they're the reason category-specific software exists: each one is a place where a generic tool hands the work back to you, and where the workaround costs an hour a week forever.
Deeper detail lives on the individual feature pages — AI Underwriter, e-sign, text messaging, renewals and refinance opportunities.
Your data stays yours
Switching systems is the part brokers dread, and it's usually dread earned honestly: the last migration took a weekend and something didn't come across. So the test cuts both ways. You should be able to bring your book in on day one — contacts and deals imported from whatever you're using now, with Velocity handling the recent book by sync and file import covering the older history.
And you should be able to take it out again. Your contacts and deals export whenever you want them, in a form you can use elsewhere. That isn't a feature so much as a stance: software should keep you because it's worth using, not because leaving is expensive.
Comparing your options
If you're weighing a purpose-built system against the general-purpose tools you already pay for, the trade-offs are worth looking at directly. Generic CRM vs mortgage CRM walks through what generic tools do well and where the mortgage work still lands on you. If you're comparing specific products, our alternatives pages set out how BrokerDam differs from other systems Canadian brokers consider.
Questions brokers ask
What is a mortgage CRM?
A mortgage CRM is customer relationship software built around the mortgage file rather than around a contact record. Instead of generic sales stages, it uses stages that mirror the mortgage process; it collects and analyzes application documents, runs qualification math like GDS/TDS with the stress test, keeps compliance records, and tracks renewal timelines measured in years rather than weeks.
What's the difference between a mortgage CRM and a regular CRM?
A regular CRM stores contacts, notes and reminders and expects you to define your own process. A mortgage CRM already knows the process: it understands what a funded deal is, what documents an application needs, how affordability is calculated in Canada, what a maturity date means, and what records you have to keep. With a generic CRM the mortgage work still happens in spreadsheets, e-sign subscriptions and calculators bolted alongside it.
How much does a mortgage CRM cost?
BrokerDam is $99 CAD per month, or $999 per year, with everything included — AI Underwriter, e-sign, two-way SMS, email and SMS campaigns, client and realtor portals, calculators, and the Velocity integration. There are no per-envelope e-sign fees and no feature tiers.
See it against your own files
Start a 14-day trial, import your book, and run a live deal through it. $99 CAD/month or $999/year — everything included.
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